Editor’s note: This is a guest post from Ekaterina Solovieva – a member at CrossFit Toronto

 

Just a Trend?

Did you think CrossFit was a recent fitness trend along with Zumba and obstacle racing?

What if I told you that CrossFit is about to celebrate its 13th birthday?

CrossFit Games Canada East Regional 2013 - The Sport of Fitness

CrossFit Games Canada East Regional 2013

That’s right. Our favourite strength and conditioning program has been around for over a decade. (And much much longer if you consider how old the classic Olympic lifting is).

Greg Glassman, the father of Crossfit, has founded his fitness company in 2000. Sweat Rx Magazine has referred to him as the WODfather, hinting at the similarities between the founder and Vito “Don” Corleone, the fictional Godfather. Glassman, a former gymnast himself, trained police officers before incorporating the business.

Some of the earliest “dirty girls” were Angie, Elizabeth, Barbara, and Fran, making the complete workouts easier to remember.

 

CrossFit’s Growth

Today, there are more than 5,000 affiliate gyms around the world. Most CrossFit boxes are located in United States, but you can find a box in many countries. Heck, there are 42 boxes in South Africa alone!

Any gym can become a CrossFit gym for an annual fee. The trainers would have to complete at least Level 1 Trainer course, covering gymnastics, Olympic lifting, running, kettlebells and much more.

 

CrossFit – The New Golf

The deal with Reebok increased CrossFit visibility considerably.

In a recent New York Times article, one CrossFitter refers to CrossFit as “the new golf”, as some companies are even starting to offer subsidized memberships for their employees.

The buzz has further increased as many professional athletes started incorporating CrossFit into their regular workouts. For example, Knowshon Moreno of the Denver Broncos is an American football running back, who regularly uses CrossFit in his training.

 

The Sport of Fitness – Enter the CrossFit Games

Seven years after founding CrossFit, the first ever CrossFit Games were held in 2007. The exponential growth of the event saw the grand prize grow from $500 in 2007 to $250,000 in 2012.

The 2013 Reebok CrossFit Games are bigger than ever. Forbes magazine went as far as to name CrossFit and the CrossFit Games as “one of the fastest growing sports in America”.

The Canada East Regionals will be taking place on May 24th to 26th in Mississauga, ON. And finally, the top three men and women from each region will battle it out head to head in July at the Games.

Happy Games! And may the odds be ever in your favor!

 

Think you have what it takes to compete?  We’ve been around since the beginning.

Train with us at CrossFit Toronto – Toronto’s first and Canada’s second CrossFit gym.

 

Further Reading:

CrossFit’s Relationship with Reebok Enhances Its Financial and Commercial Credibility

http://www.nytimes.com/2013/03/31/business/crossfit-offers-an-exercise-in-corporate-teamwork-too.html

We’re One Big Team, So Run Those Stairs

http://www.forbes.com/sites/sportsmoney/2011/07/22/crossfits-relationship-with-reebok-enhances-its-financial-and-commercial-credibility/

 

About the author:

Solo is a health coach and a competitive obstacle racer, who loves life and loves sharing with others how to live theirs (better). Follow her adventures at www.solovieva.com

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