Their epic video (yes, every workout is THAT epic with PUSH ;o) was shot at none other than CrossFit Toronto.

Have you ever wondered how to measure your lifts? What it looks like in terms of the forces invisible to the naked eye of what your lift looks like with respect to speed, velocity and power or to be able to measure all these things in a simple manner?

PUSH Strength Fitness tracker is brought to you from a team of hardware and software engineers that are looking to uncover and quantify how to measure strength. At an affordable $149 (you can still pre-order!),and from the looks of it, there isn’t anything on the market out there that has the vision and the execution to bring it to market to the masses and make this data available to athletes and the fitness community.

A graduate out of Jolt Accelerator in downtown Toronto, PUSH had launched an Indiegogo campaign, with the result raising $134,000 on Indiegogo, blowing past their initial target of $80,000.

While I am personally excited about their product, I’m sure others in the CrossFit, Powerlifting and Olympic Weightlifting communities are curious and have questions how to measure and quantify their strength.

Enter Mike Lovas, Co-Founder and Chief Design Officer at PUSH Strength

How did PUSH come to be? Where did the interest stem from in building PUSH?

PUSH started when Rami, our CEO, injured his knee while doing a squat. He thought that there must be a more objective way to understand what you’re doing in the gym instead of simply relying on gut feel.

What is the data entry process like? Is it synced to the app via bluetooth or wifi?

Our device is live streamed to a smartphone via bluetooth, and then the data is pushed to the cloud so that your trainer/coach has access to your workouts and progress.

Where does PUSH fit into the already crowded market of consumer fitness devices, especially when we see a new fitness tracker hitting Indiegogo or Kickstarter once every few weeks?

PUSH is different from most activity trackers because it is specifically designed for weight-training, as opposed to being a general activity tracker or step-counter.

Who are the customers of PUSH so far?

We have several top tier pro and many elite varsity teams from around the world who are paying members of our closed beta program. I can’t name any names, but it’s a pretty impressive list from a variety of sports, institutions and countries.

What are the main benefits that PUSH provides to the CrossFit community?

The CrossFit community loves to share theirs stats. We offer a lot of data automatically. So instead of timing and counting manually, PUSH will do that for you. We’re also working on a live leaderboard system that will provide real-time feedback of everyone in the gym.

Will PUSH play nicely with other devices and platforms?

We are looking into providing an open API so that most other platforms will be able to integrate our data.

Who controls the data? Can we safely export our data and/or delete our data if we choose to for whatever reason?

We host all the data on our servers, but it is openly accessible to export through our API.

What level of insight and data analysis can we come to expect from PUSH?

I think there will be a great deal of insights that can be gleaned from PUSH. These metrics have been the cornerstone of sports science for decades, and they are just now being made accessible to the masses at an affordable price point.

How will the data be displayed to users? Is there a metric that we’ll be educated on without having to have a background in physics?

We will display the metrics in very easy-to-understand graphics; we want people to be able to quickly understand how they’ve performed and how their performance compares to their goals, their PR, or their friend’s PR.

Force, power, and velocity are the core metrics that we provide, along with counting sets, reps, and time. Force and power are fairly intuitive concepts for most people, but we will also be educating people on the actual numbers, i.e. “how much force production is “good” for a squat?”, “how fast should I be moving during a clean if I want to be more explosive?”, etc. We will be providing benchmarks and guidelines based on the literature, and the data that we collect. As more and more users get on-board with PUSH, we can generate averages and records for different segments and categories which will help with education and help motivate users.

Will there be an SDK or API’s available for developers who want to integrate and build on top of the PUSH platform?

Again, we’ll provide an open API, so that developers can use the data.

A big thanks to Mike Lovas for taking the time to giving us a heads up of what’s to come from PUSH Strength and giving the fitness community a way to make sense what was previously invisible, hit PRs and help turn resolutions into reality.

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